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Welcome to Florelle

Florelle began with a simple wish.

To create clothes that feel personal, elegant, and true to the woman wearing them.

Esther designs and curates every piece with intention — soft textures, balanced silhouettes, and timeless details that honor your confidence at every age.

Fashion shouldn’t change you; it should help you express who you already are.

Thank you for letting Florelle be part of your story.

Black Friday

Elegance for less

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Still curious?

Learn more about Florelle